Unit
12
International
Marketing
Page
15 (Vocabulary)
A. Complet the
statments with suitable expressions from the box.
1.
Because of the
tight monetary regulations company profit
could not be taken out of the country.
2.
Red tape and
other examples of Government bureaucracy
hinder a company’s entry into a market.
3.
The country
attractive to exporters because it has enjoyed Political
stability for the last 50 years.
4.
The purchasing
behaviour of consumers can be described as their buying
habits.
5.
The Economic situation is improving leading to a rise
in employment.
6.
Income
distribution is a term to used by economists to describe how wealth is
shared in a country.
B. Discuss
these questions
1. Benefits The
political stability in the economy is to maintain the stability of prices of
basic commodities in the country and to the investors can reduce investment
risk because it can read the market situation.
2. Economic condition in my country 10 years ago, the condition since the economic growth in 2007 was the best condition since the economic crisis of 1998. Various economic sectors experienced an increase, in the property sector, the value of property loans realesed by Bank Indonesia (BI) as og June 2007 amounted to Rp.130,93 trillion 7-8% over the previous year.
3. It's possible, because economy growth & technologhy and increased communityincome growth especially in deloped country.
2. Economic condition in my country 10 years ago, the condition since the economic growth in 2007 was the best condition since the economic crisis of 1998. Various economic sectors experienced an increase, in the property sector, the value of property loans realesed by Bank Indonesia (BI) as og June 2007 amounted to Rp.130,93 trillion 7-8% over the previous year.
3. It's possible, because economy growth & technologhy and increased communityincome growth especially in deloped country.
C. Look at the word and pharases below. Underline the odd one out
1.
D. Declining
market
2.
B. Focus group
3.
D. Market niche
4.
B. Overseas
market
5.
C. Bring out a
product
6.
A. Slogan
7.
D. Manufacturer
D. Complete
this exercise and then compare answers with a partner
1.
Increase in
product and service
2.
Hewlett-packard
3.
Domestic
4.
Withdraw a market
5.
Slogan
6.
Retailer sells
product one by one, wholesale sells many products at once.
Page 16 (Reading)
A. (Cofee Culture)
1.
The popular ones
in my country are hot coffee.
2.
My favourite hot
drink is hot milk.
3.
Black, flavour,
milk, hot, arabica.
Page
17
B. Read the
articel quickly and identify the country or countries where the statment is
true
1.
Chile
2.
Peru
3.
Brazil
4.
US
5.
Argentina
C. Answer these
questions
1.
Seattle in 1971
2.
A. 3907 B. 437
3.
A. 1378 B. 1180
4.
Japan
5.
Starbucks can
visualize potential outlets in the most fashionable neighborhood.
6.
The company was forced
to globalize, japanese was not happy, security concerns, and become a hit list
in anti globalisation movement.
D. Which of the
following verbs can form a word partnership with a) a product , b) market
1. Launch
2. Break into
3. Penetrate
4. Introduce
5. Roll out
6.
Lisence
Page
18 (Language review)
A. Find noun
phrases in the article on page 16 which have similar meanings to the pharases
below.
1.
However, even the
most subtle differences in the consumer profile of a columbian and a venezuelan
will not have been lost on starbucks.
2.
Mass-market cafe
culture.
3.
Of the 800g of
coffee per capita8 bought in supermarkets and from specialty shops each year.
4.
Per capita
consumption is about 4kg per year.
5.
The anti globalisation
movement.
B. One word in
each group does not make a compound noun with the word in bold. Cross it out.
1.
Leader
2.
Sector
3.
Manager
4.
Exchange
5.
Awareness
6.
Figures
7.
Promotion
C. The word in
each of the noun pharases below are in the wrong order . Write the pharases in
their correct form.
1.
Sales figures
really impressive
2.
Public relations
new department
3.
Market research
highly ambitious programme
4.
Overseas
expanding operations
5.
Sheet balance
improving rapidly
6.
Exchange rate
extremely volatile
7.
Marketing report
highly confidental
Unit
3 Building Relationship
Page
23 (Vocabulary)
A.
The verbs below are often used with the word relations.
Use them to complete the table.
Positive: cement, develop, encourage,
establish, improve, maintain, strengthen, promote, restore, restore, resume
Negative: foster, cut off, disrupt,
endanger, jeopardise, damage, sour,undermine
B. Choose the correct
in each sentence
1.
Damage
2.
Establish
3.
Strengthened
4.
Undermined
5.
Improving
6.
Disrupted
7.
Cut off
8.
Jeopardised
9.
Building up
10. Fostered
C. Match the
following sentences halves. Then make five more sentences with verb in Exercise
A and B
1.
e. To strain
relations between the two leading french software companies.
2.
d. Is causing stormy
relations with some of company’s suppliers.
3.
a. Are a credit
to its highly effective PR Departement.
4.
b. Have cemented
relations between the two companies.
5.
c. Its close
relations with several major foreign investors have been jeopardised.
Page 24 (Reading)
A. What area of
bussines do you think the company
American International Group (AIG) is involved in? It is a)Tobacco? b)Insurance?
c) oil? d)packaging? Skim the article quickly to find the answer . (Insurance )
B. What do the
following numbers in article refer to?
1992
C. Who are the
following people mentioned in artcle: Maurice Greenberg, Cornelius Vander
Starr, Edmund Tse ? Maurice Greenberg, Ddmund Tse
Page 26 (Languange Review)
1.
we’ll have to
call the meeting off tomorrow
2.
we have to
arrange the presentation to next week
3.
we can depend on
our supplier
4.
we have arrange a
first class distribution network in europe.
5.
Could you please
make a friendly relationship as soon as possible
6.
Could you arrange
a meeting with them next week?
7.
We have maintain
the same market share as we had last year
8.
The new sales
manager is very dependable in his team.
Unit 11 ( Cultures)
Page 99 (Vocabulary)
A. Different
companies have different cultures and
ways of working. Complete these sentences with the word in brackets.
1.
Casual Fridays
2.
Uniforms
3.
Shift work
4.
Flexitime
5.
Public holiday
6.
Annual leave
7.
Face to face
8.
Written report
9.
Informal
10. Formal
11. Family names
12. Job title
B. Would you
like to work for an organisations which has :
1.
Uniforms ? Yes
2.
Casual Fridays ?
Yes
3.
A lot of formal
meeting ? Yes
4.
Flexible hours ?
Yes
Page
101 (Language focus)
A. Complete
these sentences uding should pr shouldn’t and a phrase from the box.
1.
Should develop a
better website
2.
Should stay three
days
3.
Shouldn’t be late
4.
Should talk to
our boss
5.
Shouldn’t buy an
expensive computer system
B. Give the opposite
advice by using should, shouldn’t I think
1.
I dont think he
should get a salary increase
2.
I dont think we
should launch the new product now
3.
She should take
customers to expensive restaurants
4.
We shouldn’t take
every customer complaint seriously
5.
I dont think
staff should fly economy on every trip
Page
102 (Reading)
A. Match
these words to their meanings. Use a good dictionary to help you.
1.
Franchise (B)
2.
Franchisee (E)
3.
Adapt (D)
4. Outlet (A)
5.
Chain (C)
B. Which of
these companies do you think have franchise ? Mc Donald
1.
Subway has 14.000 outlats in Japan False
2.
McDonald’s is the biggest fast-food chain in America False
3.
A lot of subway franchises failed because the japanese don’t like fast food True
4.
The company said to Mr.Ono, ‘Thank customers when they leave the shop False
5.
Subway run a lot of advertisement False
6.
Mr.Ono’s store was not successful True
7.
Mr.Ono took a lot of holidays False
8.
Mr. Ono has a new job True
Page
103 (Language focus 2)
A. These questions were
asked on a plane journey. Which does a flight attendant ask, and which does a
passenger ask?
1.
Could I have another drink, please? Passenger
2.
Would you put your seat up, please? flight attendant
3.
Would you like a newspaper? flight attendant
4.
Could you show me how to turn on the light, please? Passenger
5.
Would you like another drink? flight attendant
6.
Could I have a chicken , please? passenger
7.
Would you like coffe tea ? flight attendant
8.
Could you fasten your seat belt, please? flight attendant
9.
Could
you help me find the movie channel, please? passenger
10. Would you
like any duty-free goods? flight attendant
C. You
are at a hotel reception desk. Use the verbs in bracket to make polite
requests.
1.
You want to make a phone call (Could I use the phone, please?)
2.
You didn’t hear that (Would like to repeat what you say, please? )
3.
You want a taxi (Could you help me to call a taxi, please?)
4.
You don’t know the way to the station (Could you tell me the way to the station
, please?)
5.
You want to pay by credit card (Could I pay with my credit card?)
6.
You want to go to a good restaurant (Could you give me recommend for a good
restaurant, please?)
7.
You ned a map of the city (Could I have a map of the city?)
Page
105 (Writing)
Subject
: New ideas
Date
:
03 Januari 2017
Participants
: Employee
Agenda Items
|
Decision
|
Reason
|
Action
|
Presentation
|
Determine the perfomance of employee
|
Because companies perfomance
decrease
|
Employees must presentation about
job’s
|
Family Gathering
|
To keep relationship between
employees and introduce new employees
|
Because there are some new people
|
Companies will hold family gathering
next month
|
